How It Works?
Here are two major pages for your business on TikTok. The For You Page and the Following page. Once you launch the app, you will lead to the For You Page (FYP). In For You Page page, you will explore more of trending videos and the top video creators.
If you want to explore more, you can start following TikTok video creators. the unique styles of TikTok is an attractive tool for influencer marketing is that you don’t need to follow anyone. Influencers will be visible on your feed.
On the other hand, TikTok allows you to explore content using hashtags, and keywords, and other users. Like other social media, you can see the stats of followers and followings.
Types Of Advertisements
Here are the formats of ads that you can use as strategy on TikTok.
Infeed Native Content
The native infeed video should be 9-15 second. They support many features. website clicks or app download links. The impact the video is indicated by the number of clicks, CTR, video views, watch time, and video interactions, shares, and comments.
Brand takeover utilizes the multimedia contents such as images, GIFs, and videos. Links can be embedded to lead to landing pages. links can be used to connect to websites pages or challenges and hashtags. This category offers unique reach and clicks.
Hashtag Challenges On TikTok
In this category, the hashtag challenge will have a link that leads users to the challenge section where they can find the information about the challenge. and the instructions. The success of hashtag challenges can be known by video interaction, clicks, views, and similar user-generated videos.
Branded Lenses Like Snapchat
One of the influencing techniques taken by TikTok is branded lenses. Like Snapchat like features. TikTok decided to make this as their feature in the future.
Creating Approachable, Fun Content
People always laugh out loud for fun content. So don’t ever need logic content. You just need to make everyone laugh. That will be enough to grab attention.
When you choose fun content, you need to be cautious also. You should make any sensitive topic into fun. There is some sensitive information that needs to be handled with care.
Why You Should Join Now
The primary reason for choosing TikTok as an advertising platform is, TikTok has become the fastest growing social medium. TikTok has shown the difference in entertaining people from other social platforms.
Hashtag challenges are one of the pillars of the TikTok community. The reason why people love TikTok more than other platforms is features like hashtags challenges. The hashtag challenges about doing the same thing which is trending. People will be curious to participate in the challenge. And they can participate easily with instructions.
TikTok is considered as one of the crucial social media for advertising. You can use the paid option to promote your brand, and you can work along with certified influencers. TikTok has enough features to make your brand famous as you expect.